Between the Lines


What’s Your Coverage? February 16, 2026 What’s Your Coverage? In the NFL, every defensive back represented “coverage.” Their job was simple: stand between me and the… Read more arrow_forward FINISH THE YEAR STRONG! December 30, 2025 FINISH THE YEAR STRONG! As the year comes to a close, this blog is a reminder to slow down before rushing ahead. Reflection creates… Read more arrow_forward Introducing My New Blog, November 04, 2025 Introducing My New Blog, "Between The Lines" Between the Lines is a leadership and mindset blog by former NFL wide receiver and keynote speaker JJ… Read more arrow_forward Introducing My New Speaker Reel: The Next Phase of Beat the Coverage October 16, 2025 Introducing My New Speaker Reel: The Next Phase of Beat the Coverage After more than a decade of professional speaking, I’m sharing my speaker reel. This isn’t a highlight… Read more arrow_forward Beat the Coverage: My New Brand and Keynote Have Launched October 08, 2025 Beat the Coverage: My New Brand and Keynote Have Launched Back in April, I met with Steve Carlis, the CEO of 2 Market Media, and his team over Zoom. In the middle… Read more arrow_forward Get Comfortable Being Uncomfortable: A Path to Growth March 25, 2025 Get Comfortable Being Uncomfortable: A Path to Growth I'm thrilled to bring you another message from my heart to yours. Sometime ago, I shot a video diving… Read more arrow_forward Go Create Your Opportunity! March 11, 2025 Go Create Your Opportunity! Opportunities don’t just visit me; they sign a long-term lease! Read more arrow_forward One Snap and Clear! March 03, 2025 One Snap and Clear! Frank Gantz, the Atlanta Falcons special teams coach, often emphasizes this mantra: 'One snap and clear.' Read more arrow_forward FROM UNDERDOG TO TOP DOG! July 01, 2024 FROM UNDERDOG TO TOP DOG! Recently, I discussed how belief and mindset can help you overcome an underdog moment. While some circumstances… Read more arrow_forward Shocking Wake Up Call for Business Pros | Motivational Speaker JJ Birden June 20, 2024 Shocking Wake Up Call for Business Pros | Motivational Speaker JJ Birden Yesterday, I shared a post on wake-up calls that business professionals may have experienced. I also… Read more arrow_forward Unleash Your Championship Moments: The Winning Mindset June 03, 2024 Unleash Your Championship Moments: The Winning Mindset Are you able to recognize and maximize your championship moments? These are the times when you're crushing… Read more arrow_forward Business Professionals Have Wake-Up Calls Too April 30, 2024 Business Professionals Have Wake-Up Calls Too Business professionals also experience wake-up calls. I had my fair share when I owned Summit Medical… Read more arrow_forward