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JJ Birden Speaks at Hershey's National Sales Meeting
Posted on Jul 07, 2022
When you think of Hershey’s, you think of chocolate. But after spending time with their sales team, I think of something even stronger, culture.
I had the honor of speaking at Hershey’s National Sales Meeting, and from the moment I walked in, I could feel the energy. This wasn’t just a group of professionals; it was a team that truly cared about excellence, teamwork, and doing things the right way.
I shared my Seize Your Opportunities keynote, about how to adapt, stay disciplined, and execute under pressure. And just like on the field, their group understood that success doesn’t come from talent alone. It comes from preparation, connection, and commitment to the game plan.
The Hershey’s team reminded me that great companies, like great teams, win by focusing on fundamentals: effort, attitude, and consistency.
As I told them that day, no matter your field, you can’t always control the conditions. But you can always control your performance.
It was an honor to be part of their event and to connect with people who are passionate about growth and leadership.