Do You Know Your Competitive Advantage?

This coaching point rings dear to me. Years ago, I had to figure out how in the world at 5'10 157 lbs. I was going to last in the big man's game of the NFL where the average player plays 3.2 years.  To determine what my "competitive advantage" was, turned out to be a process. Initially, I did not know what to look for. Then one day it clicked, and I ran with it! Knowing it and owning it made a big difference and gave me that extra confidence and belief that I belong there. It immediately increased my productivity and prolonged my career to nine years.

• Do you know what your "competitive advantage" is?
• Do you know why it's necessary?
• Do you know how to use it?

See today's coaching point video here to find the answers 

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Continued Success,


JJ