What's Your Competitive Advantage?

This coaching point rings dear to me. Years ago, I had to figure out how in the world at 5'10 157 lbs. I was going to last in the big man's game of the NFL. To determine what my "competitive advantage" was, turned out to be a process. Initially, I did not know what to look for. Then one day it clicked, and I ran with it! Knowing it and owning it made a big difference and gave me that extra confidence and belief that I belong there. It immediately increased my productivity and prolonged my career.

Do you know what your "competitive advantage" is?
Do you know why it's necessary?
Do you know how to use it?

See today's coaching point video to find the answers.

If you have any questions, please feel free to leave a comment and I'll get back to you. Don’t forget to subscribe to my Youtube channel, and connect with us on Facebook, Twitter and Instagram.

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Comments (2)

Kimberly:
Sep 08, 2016 at 12:24 AM

JJ hands down, one of the best coaching sessions I've listened to in months.

Thanks for keeping it relevant and this not only helps me on a personal level, I may show this to my leaders in a meeting in the office.

Keep these coming! Stay the course. GREAT message.
JJ Birden:
Sep 08, 2016 at 12:42 AM

Thank you Kimberly! I glad you like it. This one has resonated with me for some time.