Introducing My New Speaker Reel: The Next Phase of “Beat the Coverage”

After more than a decade of professional speaking, I'm excited to share something new: my 2025 Speaker Reel.

This isn’t just a highlight video. It’s the next chapter of my speaking journey, one that brings together everything I’ve learned from the NFL, from life, and from ten years of standing on stages across the country.

When I first started speaking, my goal was simple: inspire people to overcome challenges and chase their potential. But over time, I realized I wanted to go deeper,  to give audiences not just motivation, but a game plan they could use long after the event was over.

That’s what led to my new brand and keynote, Beat the Coverage.

In football, “coverage” is what stands between a receiver and the end zone. In life and business, it’s everything that stands between you and your goals: fear, doubt, distractions, obstacles, and excuses. Beat the Coverage is about studying those challenges, preparing for them, and finding the strategy to overcome them.

This new speaker reel captures that message in action.

You’ll see clips from five live events where I share lessons on:

• Mindset and preparation

• Purpose-driven leadership

• Overcoming F.A.S.C.O. — failures, adversities, setbacks, challenges, and obstacles

• Working on the fundamentals

• Staying disciplined and committed

   

From NFL locker rooms to corporate boardrooms, my mission remains the same: to help people perform under pressure, lead with purpose, and win against the odds.

If you’re an event planner or organization looking for a speaker who connects, challenges, and inspires, I’d love for you to watch this reel and see the message of Beat the Coverage in motion.

Watch the full 2025 Speaker Reel here: [WATCH SIZZLE REEL]

Thank you for all the support through the years. This is just the beginning of what’s next, and I’m excited to keep helping people and teams Beat the Coverage.

BRING JJ BIRDEN IN TO SPEAK TO YOUR TEAM!