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It's Finally Here...
Posted on Jul 13, 2026
For more than a year, I've been writing, rewriting, editing, and refining a message that I truly believe can help people perform at a higher level in business and in life.
Today, I'm excited to announce that Beat the Coverage is officially available for preorder.
This isn't just another book.
It's the culmination of lessons learned over decades. Lessons from Lakeridge High School. The University of Oregon. Nine years in the NFL. More than a decade as a professional keynote speaker. Successes, setbacks, victories, injuries, and opportunities that changed the course of my life.
Throughout my career, one lesson kept showing up again and again:
The people who consistently succeed aren't always the most talented. They're the ones who prepare, recognize opportunities, adjust when circumstances change, and execute when it matters most.
That's what Beat the Coverage is all about.
Inside the book, I share the six-step framework that's guided me from the football field to the boardroom. Whether you're leading a team, building a business, advancing your career, or simply trying to become the best version of yourself, these principles will help you see opportunities more clearly and perform with greater confidence.
This Is Bigger Than a Book
Today isn't just about launching a book. It's about launching a MISSION!
My goal is to make Beat the Coverage a #1 Best Seller on launch day. Not because of the title. Because I believe this message can help people. If it reaches more readers, it has the opportunity to make a greater impact.
Over the years, so many of you have followed my journey, attended my presentations, watched my videos, shared my content, encouraged me, or simply cheered me on from afar. For that, I am deeply grateful. Today, I'd like to ask for your help.
Join the Beat the Coverage Launch Team
If you'd like to be part of this mission, here's how you can help:
- Preorder your Kindle copy. The Kindle edition is available now for just $2.99.
- Share the preorder link. If you know someone who could benefit from this message, I'd be honored if you shared it with them.
Every recommendation helps this message reach someone new.
No One Accomplishes Something Meaningful Alone
That's one of the greatest lessons I've learned throughout my life.
Every touchdown, every successful team, every meaningful accomplishment has been possible because of people who believed, encouraged, supported, and challenged me along the way.
This book is no different.
If you've ever encouraged me, supported me, attended one of my presentations, shared one of my videos, or simply believed in me over the years...
Thank you.
Today, I'm asking if you'll help me accomplish one more meaningful goal.
Thank you for believing in this message. Thank you for believing in me. And thank you for helping me share Beat the Coverage with the world.
Preorder your copy today: [ORDER BEAT THE COVERAGE]