After playing in the NFL for nine years, JJ Birden learned that discipline, dedication, and zeal were mandatory to compete at the highest level.
"I've prided myself in performing with honor and surrounding myself with great people who could show me how I could be better and help others do the same," says JJ. Those principles have served JJ well—on the field and off.
When he retired from the NFL in 1997, he says, "I tried what most of us do: find a job, move up in a career and try to find the time and financial freedom. I learned very quickly I was not going to find what I was truly looking for in corporate America."
JJ had been approached by several network marketers over the years, but it wasn’t until a decade into his retirement that he chose to pursue network marketing seriously. After he had great success with his first network marketing company, JJ was in search of a true legacy company that he could work with for the long haul. With that in mind, JJ identified 11 key criteria and researched over 50 companies. Here is what he was looking for and how Isagenix fit the bill:
Leaders from the network marketing industry had repeatedly shared an interesting statistic with JJ. “I’d heard that over 50,000 network marketing businesses had been started, but only 54 had made it to year 10,” he recalls. He wanted to find a company that was stable, had reached the 10-year mark and allowed him room to grow.
“Being fit and healthy is not a fad,” says JJ. “It’s a lifestyle and starts with good nutrition.” In fact, health and wellness is a $20 billion industry and Isagenix offers solutions for weight loss, energy and performance, healthy aging and wealth creation.
JJ didn’t want to be his own marketing manager, he was looking for a company that provided those tools for him and his team. Our top-notch marketing tools like IsaMovie.com, the IsaBody™ Look Book, and IsagenixGear.com are all winners in JJ’s book.
It was crucial that he chose a company where a roadmap to success was simple to understand, achieve and teach. JJ doesn’t just want to succeed in building his own business. He wants to help others find massive success. The simplicity of the “You + Two, Them + 2” system—the basis of our compensation plan—really appealed to him.
Isagenix is growing internationally, and doing it right. They take the time to do market research, and launch the market once there’s a full infrastructure in place—everything from a physical office location to translated marketing tools and product that’s fully compliant with local regulations.
Simply put, Isagenix has the best compensation plan in the industry. The highly innovative, binary compensation plan allows you to earn up to $13,500 per week. Once you max out, you can start another business center. Plus, Isagenix offers a wide variety of performance incentives and up-front bonuses so you can get paid daily, weekly, monthly and annually!
JJ was able to partner with network marketing veteran Ben Stephenson to launch his Isagenix business and get on the fast track to success. Leaders like Ben are part of what drew JJ to Isagenix. Our top business builders are some of the best network marketers in the business. They’re not afraid to engage with their teams and help teach others to reach success like they have. Because our leaders succeed when their teams succeed, we’ve created a culture of support and learning.
The Isagenix culture can be summed up in a single sentence: “If it’s not right for the Associates, it’s not right for the company.” That sentiment drives everything at Isagenix, from product development to supporting our independent distributors.
The growth of social media has had a huge impact on the business world, and especially the network marketing industry. Isagenix has a department dedicated to creating and maintaining a social media presence that supports our brand. Therefore, it supports our Associates.
Isagenix is a legacy company whose growth and expansion has been rapid, but deliberate. Isagenix focuses on sustainable growth and initiatives so your business can succeed for generations. As Chief Sales Officer Travis Garza says, “Isagenix has long-term vision with long-term commitment.”
"JJ Birden has embodied the dream, reach, seize, achieve motto ever since I met him back in 1990 when we were trying to earn a spot on the Kansas City Chiefs roster. After we were both released at the end of training camp, it was JJ's drive and focus on the local high school fields that positioned him well for his second opportunity with the Chiefs and ultimately an outstanding career in the National Football League. For more than 20 years, on and off the field, I have enjoyed watching JJ succeed personally and professionally. He's a great father and husband. His energy and passion are inspiring. We can all learn from the man who always reminds us to stay positive."
NFL All Pro Punter
"JJ Birden’s accomplishments in life have been underscored by an unwavering confidence and belief system in himself and his unique talents. The ability to channel his intellectual, emotional and physical energy towards achieving his goals has been an inspiration to all who have had the privilege of working with him. JJ’s special story of overcoming odds and being prepared to make the most of life’s opportunities as they present themselves is both uplifting and profoundly meaningful to all who strive for success in both their personal and professional lives."
Former Kansas City Chiefs Wide Receiver Coach
"JJ really nailed it with this book. If you've ever wondered what it would be like to live a life of your dreams with your own personal business “When Opportunity Knocks” is for you. Whether you are a professional athlete, business professional, parent, friend or spouse this book will give you tools to partner with the right opportunity to control your own future.”
Isagenix Vice President & Chief Sales Officer
"I’ve known JJ for 25 years and he is one of the most focused and positive people I’ve ever met. His transition from the athletic world to the business world was well thought out and perfectly executed. His ability to coach and motivate others is truly what makes him so successful.”
Hall of Fame, Investment Advisor
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